Strategies explained
A strategy is a set of rules that tells the repricer exactly how to adjust your prices. Think of it as your pricing playbook. It defines how aggressive or conservative you want to be when competing for the Buy Box (on marketplace channels), or how to calculate prices from your cost (on your own storefront channels).
Why use strategies?
Without a strategy, you'd have to manually monitor competitor prices and adjust your own prices throughout the day, every day. That's not realistic when you have dozens, hundreds, or thousands of listings. A strategy automates this entire process by:
- Monitoring competitor prices continuously, around the clock (for marketplace channels).
- Adjusting your prices based on the rules you define.
- Protecting your profit margins with built-in safety nets.
- Working 24/7, even while you sleep or focus on other parts of your business.
Two types of strategies
Repricing.app has two categories of strategy modes, designed for different types of sales channels:
Marketplace modes
These modes compete against other sellers on the same listing. Since marketplace channels use a Buy Box model where most sales go through the featured offer, these modes help you win (or stay near) the Buy Box:
- Beat by + Win Buy Box. A smart hybrid that beats the competition to win the Buy Box, then gradually raises your price to find the highest price that still holds it. If you lose the Buy Box, it drops back down. This is the recommended mode for most sellers.
- Beat by. Set your price below the competition by a specific amount or percentage.
- Match exactly. Match the competitor's price exactly.
- Stay above by. Keep your price above the competition by a specific amount or percentage.
Own store modes
Because storefront channels are direct-to-consumer with no competitor Buy Box, these modes calculate prices based on your cost:
- ROI (Return on Investment). Set a target ROI percentage, and the repricer calculates the price using: Price = Cost x (1 + ROI%). For example, $10 cost + 30% ROI = $13.00.
- Profit Margin. Set a target profit margin percentage, and the repricer calculates the price using: Price = Cost / (1 - Margin%). For example, $10 cost + 30% margin = $14.29.
What makes up a strategy?
Every strategy is built from several key components. You configure each one when creating a strategy:
- Basics. The strategy name, description, and which channel region it targets.
- Pricing. The pricing mode and how to compete (for marketplace channels) or how to calculate from cost (for own stores). Amazon strategies also include competitor filters to control which sellers are considered. Storefront strategies include compare-at price settings.
- Price Floor. How your minimum price is calculated (marketplace strategies only).
- B2B Pricing. Automated pricing for Amazon Business buyers (Amazon strategies with B2B enabled only).
- Safety Nets. Profit protection, MAP/MSRP compliance, fallback behavior, and repricing schedules.
- Rounding. How to format your prices so they look clean and professional (like ending in .99).
- Preview. Before saving, see a live preview of how the strategy would affect up to 10 of your real listings. Based on current market data, fees, and constraints, the preview shows each listing's current price, the target price the repricer would set, and the percentage change, along with summary counts of price increases, decreases, and unchanged listings.
Default strategies
When you connect a channel and enable a region, you can set a strategy as the default for that region. Any new listings that sync in will automatically get that strategy assigned. You can customize them or create entirely new strategies at any time. See Default Strategies for more details.
Assigning strategies to listings
Every listing always has a strategy assigned (the region's default strategy is used automatically for new listings). To move listings to a different strategy, you can reassign them one at a time from each listing's detail page, in bulk from the listings grid, or by uploading a file (CSV or Excel) through the Import module. For a complete walkthrough, check out Assigning Strategies to Listings.
Multiple strategies
You're not limited to one strategy per region. You can create as many as you need. For example, you might have an aggressive strategy for clearance items, a conservative strategy for your bestsellers, and a different approach for seasonal products. The flexibility is yours.