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Competitor Filters

Control which Amazon sellers the repricer considers as competition using fulfillment type, seller quality, location, and listing condition filters.

What are competitor filters?

Competitor filters let you control which sellers the repricer considers when calculating your price. Not all competitors are equal. A brand-new FBM seller with 5 reviews is very different from an established FBA seller with 50,000 reviews. Competitor filters let you ignore offers that aren't relevant to your competitive position.

This feature is available for Amazon strategies only. It appears in the Pricing step of the strategy wizard.

Fulfillment type filters

Choose which fulfillment types the repricer should consider as competition:

  • FBA sellers. Consider offers from Fulfillment by Amazon sellers. FBA sellers generally have a significant Buy Box advantage due to Prime eligibility and fast shipping. This also includes Seller Fulfilled Prime (SFP) sellers, since SFP competes in the same pricing lane as FBA. Enabled by default.
  • FBM sellers. Consider offers from Fulfilled by Merchant sellers. FBM sellers ship from their own warehouses. Some sellers disable this if they're FBA and don't want to compete against lower-priced FBM offers that rarely win the Buy Box anyway. Enabled by default.
  • Amazon. Consider Amazon's own first-party retail offers. Many sellers disable this because competing with Amazon on price is often not profitable. Amazon has massive buying power and frequently offers prices that third-party sellers can't match. Enabled by default.

Seller quality filters

Filter competitors based on their seller metrics:

  • Min rating. Only consider competitors with a seller feedback rating at or above this threshold. Options: Any (no filter), 80%+, 85%+, 90%+, 95%+, or 98%+. Filters out poorly-rated sellers whose offers may not be relevant to Buy Box competition. Amazon's own retail offers are exempt from this filter since Amazon does not have a seller rating.
  • Min feedback. Only consider competitors with at least this many total feedback ratings. Options: Any (no filter), 10+, 50+, 100+, 500+, or 1,000+. Filters out brand-new sellers with very few reviews who are unlikely to win the Buy Box. Amazon's own retail offers are exempt from this filter. Sellers with missing rating or feedback data are excluded when a minimum is set.

Location

Filter competitors by where they ship from, relative to the marketplace country. For example, on amazon.com the marketplace country is the United States. A seller shipping from the US is domestic, while a seller shipping from China is international.

  • All sellers. No location filter. Compete against all sellers regardless of where they ship from. This is the default.
  • Domestic only. Only consider offers from sellers that ship from the same country as the marketplace. Useful if you want to compete only against local sellers who offer similar shipping speeds.
  • International only. Only consider offers from sellers that ship from a different country than the marketplace. This is a niche option for specific competitive scenarios.

If a seller's shipping country is unknown, the offer is treated as domestic by default.

Listing condition

Filter competitors by the condition of their offer, relative to your listing's condition:

  • Same. Only compete against offers that share your listing's condition category. For example, if your listing is "Used - Very Good," the repricer will only consider other Used offers (Used - Like New, Used - Very Good, Used - Good, Used - Acceptable). It will ignore New, Refurbished, and Collectible offers. This is the default.
  • Any. Compete against offers of any condition, regardless of your listing's condition.

The condition categories are: New (includes New and Open Box), Used (includes all Used sub-conditions), Refurbished, and Collectible. Matching happens at the category level, not the sub-condition level.

Important: same-condition filtering is always active, even when competitor filtering is disabled. This is a safety default to prevent your New listing from competing against a cheaper Used offer. You can only set condition filtering to "Any" when competitor filtering is explicitly enabled.

How filters interact with your strategy

Competitor filters work as a pre-processing step. Before the repricer calculates your new price, it first filters the list of competing offers down to only those that pass all your filter criteria. Then it applies your pricing mode (Beat by, Match exactly, etc.) against the filtered set.

The filters are applied in this order for each competing offer:

  1. Self-exclusion. Your own offer is always removed (you never compete against yourself).
  2. Listing condition. Offers that don't match your listing's condition category are removed (unless set to "Any").
  3. Fulfillment type. Offers from excluded fulfillment types (FBA, FBM, Amazon) are removed.
  4. Seller rating. Offers below the minimum seller rating are removed.
  5. Feedback count. Offers below the minimum feedback count are removed.
  6. Location. Offers that don't match the location setting (domestic/international) are removed.

For example, if you enable "FBA sellers" and "FBM sellers" but disable "Amazon," set a minimum feedback count of 100, location to "Domestic only," and condition to "Same," the repricer will:

  1. Remove your own offer from the list.
  2. Remove offers in a different condition category than yours.
  3. Remove Amazon's own retail offer.
  4. Remove any seller with fewer than 100 feedback ratings.
  5. Remove international sellers.
  6. Apply your pricing mode against the remaining offers.

Contradiction prevention

The system prevents you from creating contradictory filter configurations. For example:

  • If your competition target is "Lowest FBA" but you have FBA sellers disabled, the system shows a warning because there would be no FBA offers to target.
  • If your competition target is "Lowest FBM" but you have FBM sellers disabled, the system shows a warning.
  • If your competition target is "Amazon Price" but Amazon is disabled, the system shows a warning.

Some common filter configurations:

  • FBA sellers only (no Amazon). Enable FBA, disable FBM and Amazon. Good for FBA sellers who want to compete only against other FBA offers, ignoring merchant-fulfilled sellers.
  • All sellers except Amazon. Enable FBA and FBM, disable Amazon. The most popular configuration. Avoids competing directly against Amazon's retail prices.
  • Quality sellers only. Set minimum feedback count to 50+ and minimum rating to 90%+. Filters out new or low-quality sellers who are unlikely to win the Buy Box.
  • Domestic competition only. Set location to "Domestic only." Useful if international sellers in your category offer unrealistically low prices with long shipping times.
  • Same condition only (default). Keep listing condition set to "Same." This is the recommended default, especially if you sell New products and don't want your price dragged down by cheaper Used offers.

Last updated on Mar 30, 2026