What are regions?
Regions are the geographic subdivisions within a sales channel. Amazon calls them "marketplaces," but in Repricing.app we use the normalized term "channel region" across all channels. Each region has its own product catalog, currency, buyer base, and pricing dynamics.
When you connect a channel account, Repricing.app automatically detects which regions your account has access to. You then choose which ones to enable for syncing and repricing.
Supported regions by channel
Amazon (21 regions)
- North America: United States (amazon.com), Canada (amazon.ca), Mexico (amazon.com.mx), Brazil (amazon.com.br)
- Europe: United Kingdom (amazon.co.uk), Germany (amazon.de), France (amazon.fr), Italy (amazon.it), Spain (amazon.es), Netherlands (amazon.nl), Poland (amazon.pl), Sweden (amazon.se), Belgium (amazon.com.be), Turkey (amazon.com.tr)
- Asia Pacific: Japan (amazon.co.jp), Australia (amazon.com.au), Singapore (amazon.sg), India (amazon.in)
- Middle East: UAE (amazon.ae), Saudi Arabia (amazon.sa), Egypt (amazon.eg)
Walmart (3 regions)
- Walmart US (walmart.com)
- Walmart Canada (walmart.ca)
- Walmart Mexico (walmart.com.mx)
Shopify (dynamic)
Shopify regions are created dynamically when you connect a store. Each store becomes its own channel region, identified by its shop domain (for example, "your-store.myshopify.com"). There are no pre-built Shopify regions since every store is unique.
Enabling and disabling regions
- Go to Channels in the sidebar.
- Click on the channel you want to manage (e.g., Amazon). This opens the channel overview.
- Click "Manage accounts" to see all connected accounts for that channel.
- Click on the account you want to configure. This opens the account detail view with all its regions.
- You will see two sections: Active Regions (currently enabled) and Available Regions (currently disabled), each with toggle switches.
- Turn on the toggle for each region you want to activate. Turn off any region you don't want to reprice.
- Changes take effect immediately.
What happens when you enable a region
When you enable a region for the first time:
- Repricing.app begins syncing your listings from that region, pulling in the product catalog, current prices, and market data specific to that marketplace.
- The listings appear on your Listings page, tagged with their region.
- You can assign strategies to these listings just like any others.
- Repricing starts automatically once a strategy is assigned.
What happens when you disable a region
Disabling a region stops all syncing and repricing for listings in that region. Your existing listings are preserved (not deleted), but they won't receive price updates or market data syncs. You can re-enable the region at any time to resume.
Multi-region pricing
Each region operates independently. A listing on Amazon.com and the same product on Amazon.co.uk are treated as separate listings, each with their own prices, strategies, competitors, and currencies. This means you can run different pricing strategies for different regions, which matters because competition varies significantly by marketplace.
Currency is handled automatically. Prices are always displayed in the native currency of the region (USD for Amazon.com, GBP for Amazon.co.uk, EUR for Amazon.de, CAD for Walmart Canada, etc.).