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Welcome to Repricing.app

Overview of Repricing.app, what it does, supported channels, key features, and how to get started.

What is Repricing.app?

Repricing.app is an automated repricing tool that adjusts your product prices across all your sales channels to help you win the Buy Box and protect your profit margins. Instead of manually updating prices every time a competitor moves, the repricer does it for you, around the clock.

How it works

The process is simple:

  1. Connect your sales channels. Link your sales channel accounts. The system pulls in your listings and starts monitoring competitor activity.
  2. Set up your pricing boundaries. Enter your costs, minimum prices, and maximum prices so the repricer knows where it can and cannot go. You can also set legal prices like MAP (Minimum Advertised Price) and MSRP to ensure compliance with manufacturer pricing policies.
  3. Create a repricing strategy. Choose how you want your prices to behave. For marketplace channels (Amazon, Walmart), pick a competition mode: beat the lowest price, match it, stay above it, or chase the Buy Box. For storefront channels (Shopify), set cost-plus pricing with ROI or Profit Margin targets. You can use the default strategy that gets created automatically when you connect a channel, or build your own from scratch.
  4. Let it run. Prices adjust automatically, 24/7. On marketplaces, the repricer responds to competitor changes in real time. On storefronts, it keeps your prices aligned with your profitability targets as costs change. You monitor and fine-tune everything from the dashboard.

Key features

General

  • Automatic price adjustments. Your prices update whenever conditions change. No manual work, no spreadsheets, no delays.
  • Profit protection. Price floors, safety nets, MAP/MSRP enforcement, and profit margin minimums prevent the repricer from ever pricing below your comfort zone.
  • Six built-in reports. Sales, Buy Box Ownership, Price Changes, Profitability, Repricing Health, and Units Sold. Filter by channel, account, region, and date range.
  • Bulk operations. Update thousands of listings at once using CSV or Excel imports, or use bulk actions directly from the listings grid with select-all across pages.
  • Team collaboration. Invite your team and assign roles (Owner, Admin, Manager, Analyst) so everyone has the right level of access.
  • Real-time updates. The dashboard, listings, and pricing activity all update live without refreshing the page.

For Marketplaces

  • Buy Box tracking. See which of your marketplace listings are winning the Buy Box and which ones need attention.
  • Competition modes. Four strategies built for marketplace dynamics: Beat by, Match exactly, Stay above by, and Beat by + Win Buy Box (which auto-discovers the exact price that wins the Buy Box).
  • Competitor monitoring. Track competitor prices, fulfillment methods, and seller ratings to make smarter repricing decisions.
  • Fee estimation. Marketplace fees (referral, fulfillment, closing) are factored into every repricing decision so you never accidentally sell at a loss.

For E-commerce Storefronts

  • Cost-plus pricing. Set ROI or Profit Margin targets and let the repricer calculate optimal prices automatically as your costs change.
  • Compare-at price management. Manage compare-at (was/strikethrough) prices alongside active prices to support promotional strategies on your storefront.
  • DTC price alignment. Keep your direct-to-consumer prices consistent with your business goals without competing against other sellers.

Supported channels

Repricing.app supports a growing number of sales channels, including:

  • Amazon. All 21 global regions including the US, Canada, UK, Germany, France, Italy, Spain, Japan, Australia, India, and more. Full Buy Box competition, competitor tracking, market data, and fee estimation.
  • Walmart. US, Canada, and Mexico. Buy Box competition with WFS (Walmart Fulfillment Services) awareness and Walmart-specific fee calculations.
  • Shopify. Direct-to-consumer pricing optimization. Since storefront channels don't have a Buy Box or direct competitors, the repricer uses cost-plus pricing with ROI or Profit Margin targets to keep your DTC prices aligned with your business goals. Supports compare-at price management.

Next steps

Ready to get started?

  1. Create your account with your email or Google account.
  2. Set up your organization to create a workspace for your business.
  3. Connect your first channel and let the system pull in your listings.
  4. Explore the dashboard to see how everything looks.

Last updated on Mar 27, 2026