What is Pricing Activity?
The Pricing Activity page is your complete history of every price change the repricer has made across all your sales channels. Every time a listing's price is adjusted, it shows up here with full details. Think of it as an audit trail for your repricing operations.
Click Pricing Activity in the sidebar to open it.
What you see in the table
Each row in the pricing activity table shows one price change with these columns:
- Date. The exact date and time the price change was made.
- Channel. Which sales channel.
- Region. Which channel region the listing belongs to (for example, amazon.com or Walmart US).
- Connection. Whether the channel account was actively connected at the time (Active or Inactive). Hidden by default.
- Type. Whether this is a Consumer (standard) or Business (B2B) price change. This column only appears if your account has any Business pricing activity.
- SKU. The listing's SKU. Clicking it opens the listing detail modal so you can see the full listing without leaving the page.
- Product ID. The channel-specific product identifier (ASIN for Amazon, etc.), linked to the product page on the channel.
- Product Title. The listing's name.
- From. The price before the change.
- To. The price after the change.
- Change. How much the price moved, shown as a percentage with a color indicator (green for increases, red for decreases).
- Reason. Why the repricer made this change (see below).
- Strategy. Which strategy was active on the listing when the change happened.
Reason codes
Every price change includes a reason code that explains what triggered it. Here's the full list:
- Undercut competition. Your price was set below a competitor's offer.
- Matched competition. Your price was set equal to a competitor's offer.
- Priced above market. Your price was kept above the reference point (used with the "Stay above by" competition mode).
- Margin recovery. The repricer raised the price to recover margin after competition eased.
- Hit price floor. The price couldn't go lower because it reached your minimum.
- Hit price ceiling. The price couldn't go higher because it reached your maximum.
- Protecting profit. The repricer stopped a price decrease to preserve your minimum profit requirement.
- Can't compete on price. The competitor's price is below your floor, so the repricer can't match or beat it.
- No competitors. No competitive offers were found, so the repricer used your fallback pricing.
- Manual price. You or a team member set the price manually.
- Seeking Buy Box. Part of the "Beat by + Win Buy Box" mode. Actively lowering to win the Buy Box.
- Optimizing Buy Box. Part of the "Beat by + Win Buy Box" mode. Gradually raising the price after winning.
- Initial price. The first price set when a listing started repricing.
Hovering over a reason in the table shows additional detail about the specific calculation when available.
Why Pricing Activity matters
This page is your best tool for understanding whether your strategies are working the way you want. Here are a few things you can learn from it:
- Is the repricer too aggressive? If you see lots of large price decreases in a short time, you might need tighter safety nets or higher price floors.
- Are your floors being hit often? Frequent "Hit price floor" entries mean your listings are in tough price wars. Consider raising your floors or switching those listings to a less aggressive strategy.
- Is the repricer doing nothing? If you see very few price changes, it could mean there's no competition on your listings, your strategy settings are too conservative, or a channel connection has gone stale.
- Did a strategy change work? After tweaking a strategy, check back here to see how the new settings affect actual pricing behavior.
- Is "Beat by + Win Buy Box" cycling properly? You should see alternating "Seeking Buy Box" and "Optimizing Buy Box" entries. If you only see descending, the mode might not be winning the Buy Box.
Real-time updates
The Pricing Activity page updates in real time. As the repricer makes new price changes, they appear at the top of the list automatically without you having to refresh. New entries are briefly highlighted so you can spot them easily. This is especially useful right after you make strategy changes and want to see the results immediately.
Related pages
For a broader view of your pricing performance, check the Price Changes Report, which aggregates pricing activity into visual charts and trends. For individual listing history, the listing detail page also shows a pricing timeline for that one product.