What the Units Sold Report shows
The Units Sold Report focuses on the volume of products you are moving across your connected channels. While the Sales Report emphasizes revenue, this report emphasizes quantity. It helps you answer questions like "How many units did I sell this week?" or "Which regions are driving the most volume?"
Open it from the Reports dashboard by clicking the Units Sold card.
Overview
The top of the report displays four summary cards covering the selected date range:
- Total Units Sold. The total number of individual units sold across all connected channels (or the filtered channel/account/region).
- Avg Units / Day. The average number of units sold per day. Calculated by dividing total units by the number of days that had sales activity in the period.
- Peak Daily Units. The highest number of units sold in a single day during the selected period. Useful for identifying demand spikes.
- Avg Order Size. The average number of units per order, displayed as a value with one decimal (e.g., "2.3 units"). Calculated by dividing total units by total orders.
Units Trend
An area chart displays the number of units sold for each day in the selected period. The horizontal axis shows dates and the vertical axis shows unit count (abbreviated as K or M for large numbers).
Hover over any point on the chart to see the exact unit count and date. This makes it easy to spot trends, seasonal patterns, and the impact of pricing changes over time.
Units by Region
A horizontal bar chart breaks down units sold by each connected channel region (e.g., Amazon.com, Amazon.ca, Walmart.com). This shows how your sales volume is distributed across marketplaces, helping you identify which regions drive the most units.
Daily Breakdown
A table at the bottom provides a day-by-day breakdown of your sales activity. It is sorted by most recent day first and includes the following columns:
- Date. The calendar date.
- Units. Total units sold on that day.
- Orders. Total number of orders on that day.
- Units / Order. Average units per order for that day (units divided by orders, shown with one decimal place). A value greater than 1.0 means customers are buying multiple units per order on average.
You can click any column header to re-sort the table, and use column filters to narrow down the data.
Filtering
Like all reports, you can filter by date range, channel, channel account, and region using the controls at the top of the report. Choose a preset range (7 days, 30 days, 90 days, etc.) or set a custom date range with specific start and end dates. Filters are saved in the URL, so you can bookmark specific views or share them with team members.
Why units matter separately from revenue
A listing with high revenue might only be selling a few expensive items, while a listing with moderate revenue might be moving hundreds of lower-priced units. The operational implications are very different:
- High-volume products need tight inventory management. Running out of stock on a marketplace means losing the Buy Box and a drop in ranking.
- Low-volume products with high margins might benefit from slightly more aggressive pricing to increase velocity without sacrificing much profit per unit.
Pair this report with the Sales Report to find the balance between volume and revenue.