Pricing that runs itself
Connect your store and let cost-based strategies optimize every price automatically while you focus on growing.
No credit card required. 30-day free trial.Up and running in minutes
Paste your store URL, approve the connection, and repricing starts. The whole process takes less than two minutes.
01
Paste your store URL
Click "Connect Shopify" and paste any URL from your Shopify admin. We detect your store automatically.
02
Approve with one click
You're redirected to Shopify to review permissions. One click and you're connected. No tokens to copy or credentials to manage.
03
Your products appear instantly
Your entire catalog syncs in the background. Every product, variant, price, cost, and inventory level shows up in your dashboard.
04
Pick a strategy and go
Choose ROI, Profit Margin, or Fixed Profit per product. Set your costs and activate. The engine takes it from here.
Search
Columns
Filter
Density
SKU
Product Title
Channel
Region
Price
Cost
Strategy
Repricing
SHO-1001
Organic Cotton Crew Neck T-Shirt - Black...
Shopify
acme-apparel
$34.99
$12.40
Margin Target
Working
SHO-1002
Merino Wool Quarter-Zip Pullover - Navy...
Shopify
acme-apparel
$89.00
$31.50
Margin Target
Working
SHO-1003
Recycled Polyester Running Shorts - Grey...
Shopify
acme-apparel
$44.99
$15.80
Markup
Working
SHO-1004
Bamboo Fiber Ankle Socks 6-Pack - Multi...
Shopify
acme-apparel
$24.99
$8.20
Margin Target
Working
SHO-1005
Heavyweight French Terry Hoodie - Olive...
Shopify
acme-apparel
$79.00
$28.60
Margin Target
Working
SHO-1006
Stretch Chino Pants Slim Fit - Khaki...
Shopify
acme-apparel
$64.99
$22.40
Markup
Working
SHO-1007
Pima Cotton V-Neck Tee - White - L...
Shopify
acme-apparel
$29.99
$10.80
Margin Target
Working
SHO-1008
Water-Resistant Windbreaker Jacket - Bla...
Shopify
acme-apparel
$119.00
$42.30
Fixed Price
Working
SHO-1009
Linen Blend Camp Collar Shirt - Sand...
Shopify
acme-apparel
$54.99
$19.60
Margin Target
Working
SHO-1010
Performance Polo Dry-Fit - Navy - XL...
Shopify
acme-apparel
$49.99
$17.40
Markup
Working
SHO-1011
Sherpa-Lined Denim Jacket - Indigo...
Shopify
acme-apparel
$129.00
$45.80
Margin Target
Paused
SHO-1012
Cashmere Blend Beanie - Charcoal...
Shopify
acme-apparel
$39.99
$14.20
Markup
Working
SHO-1013
Ripstop Cargo Joggers - Olive - M...
Shopify
acme-apparel
$59.99
$21.00
Margin Target
Working
SHO-1014
Supima Cotton Dress Shirt - White - L...
Shopify
acme-apparel
$74.99
$26.40
Margin Target
Working
SHO-1015
Waxed Canvas Weekender Bag - Brown...
Shopify
acme-apparel
$149.00
$52.80
Fixed Price
Working
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Three ways to price your products
You own the store, so there's no competition to beat. Every strategy starts from your cost and calculates the right price automatically.
01
ROI (Return on Investment)
Profit as a percentage of your cost. Set your target return and the engine calculates the selling price. Price = Cost × (1 + ROI%).
02
Profit Margin
Profit as a percentage of the selling price. The engine works backward from your target margin to find the right price. Price = Cost ÷ (1 - Margin%).
03
Fixed Profit
A fixed dollar amount added on top of your cost. Price = Cost + Profit. Simple, predictable earnings per unit regardless of the selling price.
Pricing Strategy
ROI
RecommendedProfit Margin
Fixed Profit
Organic Cotton Crew Neck T-Shirt
SHO-1001
Black / M
Cost: $12.40
Unit Cost
$12.40
Your Price
$20.46
Moderate Margin (39.4%)
What happens
$12.40 cost + 65% ROI = $20.46 selling price. Margin: 39.4%.
Target ROI
%
Your cost, your margins, your control
Shopify is the only channel where your unit cost is imported automatically. Every pricing decision starts from verified cost data, not estimates or manual entries.
Automatic Cost Import
Your cost syncs directly from Shopify on every import so the engine always has the latest numbers.
Price Floor Protection
Set minimum prices per variant and the engine will never price below your floor no matter what.
Margin Visibility
See your cost, selling price, and actual margin on every product across your entire catalog in real time.
Products
Organic Cotton Crew Neck T-Shirt
SHO-1001
65%Merino Wool Quarter-Zip Pullover
SHO-1002
65%Recycled Polyester Running Shorts
SHO-1003
65%Waxed Canvas Weekender Bag
SHO-1015
65%Cost imported from product data
Margin Breakdown
Cost 35%
Margin 65%
Cost
$12.40
Price
$34.99
Margin
$22.59
Strategy
Profit Margin 65%Min Price
$24.80
Above FloorSummary
This product earns $22.59 per unit (64.6% margin) with the Profit Margin 65% strategy applied. Min price is set to $24.80 to protect your floor.
Built for how Shopify actually works
Variant-level control, real cost data, and native support for everything Shopify offers, so your pricing runs exactly the way your store needs it to.
Variant-level pricing
Each variant gets its own strategy, price floor, and cost so every size and color is priced independently.
Compare price support
Compare-at prices managed alongside your selling price so customers always see the original value.
Multi-location inventory
Stock syncs across all your Shopify locations so the engine knows availability before adjusting a price.
Bulk actions
Apply a strategy, set price floors, or update costs across hundreds of products in a single operation.
Automatic price updates
When a strategy calculates a new price the update goes straight to Shopify, one variant or in bulk.
Price change history
Full audit trail for every price change including what triggered it and how it affected your margin.
Every market gets its own pricing strategy
You define your markets in Shopify. We pick them up and reprice each one independently so every audience gets the right price.
01
Define your markets in Shopify
Set up your markets directly in Shopify however you want, group them by country or region, assign each one its own currency and let us take it from there.
02
We detect and sync them automatically
Every market you configure shows up on your end on the next sync with its currency and pricing already in place, no setup or mapping required.
03
Set a strategy and let prices update on their own
Choose a different pricing strategy for each market and the engine calculates and pushes the right price to each one so every audience gets its own pricing automatically.
Everything your store gets out of the box
3 strategies
ROI, Profit Margin, and Fixed Profit so you can pick the right approach for every product.
< 2 min setup
Paste your store URL, approve the connection, and repricing starts right away.
Auto sync
Products, costs, and inventory import on their own so you never update anything manually.
Compare price
Strike-through pricing managed alongside your selling price to show customers the original value.
MAP + MSRP
Set price boundaries so the engine never goes below your MAP or above your MSRP.
24/7 repricing
Prices recalculate and push to Shopify automatically so your margins always stay on target.
Shopify integration questions, answered
Less than two minutes. Paste your store URL, approve the connection, and your catalog starts syncing right away. Once you pick a strategy and set your costs, repricing kicks in automatically.
None. You paste your store URL, click approve on Shopify, and you're connected. No API keys, no developer accounts, no code.
Three: ROI (profit as a percentage of your cost), Profit Margin (profit as a percentage of the selling price), and Fixed Profit (a fixed dollar amount on top of your cost). Each product can use a different strategy.
Your cost is pulled directly from Shopify's product data on every sync and used as the baseline for all pricing calculations. You can also override it manually if needed.
Yes. You can override any strategy with a manual price when you need full control. MAP and MSRP limits ensure the engine never prices outside your boundaries.
Products, costs, and inventory sync automatically on a regular schedule. When something changes the engine recalculates and pushes the updated price to Shopify without any action on your end.
Yes. Every market you configure in Shopify is detected on the next sync. Each one gets its own currency and pricing strategy so you can reprice independently for every audience.
Yes. You can pause repricing per product, per region, or for an entire account and resume at any time with everything intact. Removing the connection is permanent and deletes all listings, price history, and sales data associated with that account.
Put your pricing on autopilot
Connect your store, pick a strategy, and let repricing run. It takes less than two minutes.
Start for freeNo credit card required. 30-day free trial.