Win the Buy Box on autopilot

Real-time competitor tracking, fee-aware margins, and automatic price updates across every Amazon marketplace.

No credit card required. 30-day free trial.
Setup

Up and running in minutes

Connect through Seller Central, configure your strategy, set your price limits, and repricing starts. The whole process takes less than five minutes.

01

Connect your Seller Central account

Click one button, authorize through Amazon, and you're in. No API keys, no developer account, no technical setup.

02

Your full catalog syncs automatically

Every SKU, ASIN, price, stock level, and fulfillment type imports on its own. No file uploads, no field mapping, no manual work at all.

03

Live market data arrives in minutes

Buy Box prices, competitor offers, and fee breakdowns start flowing right away. You'll see exactly what's happening on every listing before you turn anything on.

04

Set your minimum prices and start repricing

Set a minimum price for each listing so your margins are always protected. Pick your strategy, turn repricing on, and prices adjust automatically from there.

repricing.app/app/listings

Search

Columns

Filter

Density

SKU

Product Title

Channel

Region

Price

Buy Box

Strategy

Repricing

GBP528010

Scanstrut Recessed Transom Shower Handle

Amazon

amazon.com

$159.52

$159.52

US Beat + Win

Working

GBP597961

CE Smith Trailer Personal Watercraft Dolly...

Amazon

amazon.com

$315.93

$399.99

US Beat + Win

Working

GBP912380

CE Smith Aluminium Clamp-On Rod Holder...

Amazon

amazon.com

$108.94

$119.99

US Beat + Win

Working

GBP376063

CE Smith Aluminium Vertical Rod Holder...

Amazon

amazon.com

$119.99

$119.99

US Beat + Win

Working

GBP191380

BILGE-B-DRY Bilge Pump Switch

Amazon

amazon.com

$327.41

$341.20

US Beat + Win

Working

GBP327984

Lumitec Contour Anchor Light 24" White...

Amazon

amazon.com

$158.69

$158.69

US Beat + Win

Working

GBP453747

ROKK Wireless 10W Waterproof Charger...

Amazon

amazon.com

$133.45

$133.45

US Beat + Win

Working

GBP997198

C.Sherman Johnson Anchor Chain Tensioner...

Amazon

amazon.com

$123.48

$123.48

US Match Price

Working

GBP038000

Metro Marine 3M Jumper Cable f/Full Spec...

Amazon

amazon.com

$196.62

$196.62

US Beat + Win

Working

GBP973555

CDI Electronics Round Plug Internal Engine...

Amazon

amazon.com

$192.82

$192.82

US Beat + Win

Working

GBP641739

Seacock Safety Conversion 1.5"

Amazon

amazon.com

$199.40

$199.40

US Beat + Win

Paused

GBP927451

Scanstrut Cove LED 15W 3-Coil Charger...

Amazon

amazon.com

$141.87

$142.25

US Beat + Win

Working

GBP914345

CE Smith Aluminium Rod Holder Boat Mount...

Amazon

amazon.com

$119.99

$119.99

US Stay Above

Working

GBP040442

CE Smith 75" Guide f/I-Beam Mounting

Amazon

amazon.com

$297.87

$297.87

US Beat + Win

Working

GBP044833

Scanstrut Waterproof Wireless Charger...

Amazon

amazon.com

$129.47

$129.47

US Beat + Win

Working

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Strategies

Four strategies to own the Buy Box

Every product is different. Some need aggressive pricing, others need to hold their ground. Pick the right approach for each listing and let the platform execute it.

01

Beat / Undercut

Price below your competition by a fixed amount or percentage. The fastest way to win the Buy Box and the strategy most top sellers start with.

02

Match

Match the Buy Box price exactly. Stay in the rotation without starting a price war or giving up margin you don't need to.

03

Stay Above

Price above the competition intentionally. Built for private label and branded products where going lower would hurt more than it helps.

04

Beat + Win Buy Box

Start by beating the competition to win the Buy Box, then gradually raise your price to the most profitable point where you still hold it.

repricing.app — Pricing Mode

Pricing Mode

Beat by + Win Buy Box

Recommended

Beat by

Match exactly

Stay above by

Wireless Bluetooth Earbuds

B09K3T7PXR

WBE-BLK-001

Buy Box: $24.99

Competition

$24.99

Your Price

$25.47

Winning Buy Box

What happens

Starts at $24.98, then raises to $25.47 once Buy Box is won.

Beat by

Type

Fixed ($)

Pct (%)

Precision

Five target prices to compete against

Don't just react to "the competition." Pick the specific price point your strategy competes against. The Buy Box holder, the cheapest FBA seller, or Amazon itself.

Buy Box Price

Compete against whoever holds the Buy Box right now. The most popular target and the right starting point for most sellers.

Lowest Overall

Target the absolute cheapest price on the listing, regardless of who's selling or how they ship.

Lowest FBA

Compete only against other FBA sellers. The right target when you ship through FBA and want to ignore slower FBM offers.

Lowest FBM

Target only merchant-fulfilled sellers. Use this when you fulfill yourself and want to compare against sellers with similar shipping.

Amazon Price

Use Amazon's own price as your reference when they sell the product directly. Essential when Amazon is your main competitor.

repricing.app — Target Price

Target Price

Buy Box

Recommended

Lowest Overall

Lowest FBA

Lowest FBM

Amazon

Compete against whoever holds the Buy Box right now.

Competing Offers

Seller

Type

Price

Amazon.com

AMAZON

$25.99

TopDeals Store

Buy Box

FBA

$24.99

Target

PrimeSeller

FBA

$25.49

QuickShip Direct

FBM

$23.99

ValueMart

FBM

$24.49

How it works

TopDeals Store holds the Buy Box at $24.99. Your strategy competes against this price.

Amazon-specific

Built for how Amazon actually works

Buy Box rotation, FBA vs. FBM competition, category-specific fees, and Amazon Business pricing. Every feature is designed around Amazon's rules, not bolted on as an afterthought.

Buy Box optimization

Wins the Buy Box, then raises your price to the most profitable point where you still hold it.

FBA and FBM intelligence

Knows every competitor's fulfillment type and lets you target FBA and FBM sellers separately.

Fee calculations

Referral, FBA, and closing fees per listing, recalculated every 30 minutes so your margins stay accurate.

Price floors and ceilings

Cost-based minimums, MAP enforcement, and MSRP caps on every listing so prices stay exactly where you want.

Amazon Business (B2B)

B2B Buy Box, percentage discounts, and fixed business prices, all separate from your consumer offers.

Price change history

Full audit trail for every price move, including what triggered it, how it affected your margin, and why.

Global coverage

Every Amazon marketplace. One platform.

Connect once and reprice everywhere your account is registered. Every marketplace runs its own strategy, its own price limits, and its own local currency.

NA

North America

4 marketplaces

amazon.com

US

United States

USD

amazon.ca

CA

Canada

CAD

amazon.com.mx

MX

Mexico

MXN

amazon.com.br

BR

Brazil

BRL

EU

Europe

14 marketplaces

amazon.co.uk

GB

United Kingdom

GBP

amazon.de

DE

Germany

EUR

amazon.fr

FR

France

EUR

amazon.it

IT

Italy

EUR

amazon.es

ES

Spain

EUR

amazon.nl

NL

Netherlands

EUR

amazon.se

SE

Sweden

SEK

amazon.pl

PL

Poland

PLN

amazon.com.be

BE

Belgium

EUR

amazon.com.tr

TR

Turkey

TRY

amazon.ae

AE

UAE

AED

amazon.eg

EG

Egypt

EGP

amazon.in

IN

India

INR

amazon.sa

SA

Saudi Arabia

SAR

FE

Asia-Pacific

3 marketplaces

amazon.co.jp

JP

Japan

JPY

amazon.com.au

AU

Australia

AUD

amazon.sg

SG

Singapore

SGD

Platform

The numbers behind your Amazon repricing

21 marketplaces

North America, Europe, and Asia-Pacific, all managed from one place.

10 min refresh

Buy Box prices and competitor offers update continuously across every region.

5 targets

Buy Box, Lowest FBA, Lowest FBM, Amazon Price, and Lowest Overall.

30 min fees

Referral, FBA, and closing fees recalculated per listing automatically.

16 currencies

Every marketplace runs in its own local currency, converted natively.

24/7 repricing

Prices adjust around the clock so you never miss a competitive move.

FAQ

Questions sellers ask before getting started

Less than five minutes. Connect your Seller Central account, wait for your catalog and market data to sync, then pick a strategy and set your minimum prices. Repricing starts immediately after that.

No. Repricing only adjusts your prices, it doesn't change how you fulfill orders or interact with customers. Your account health, metrics, and standing are never affected.

Yes. Every listing and every competitor is identified by fulfillment type. You can target FBA sellers only, FBM only, or both, depending on how you want to compete.

You set a minimum price on every listing and the platform will never go below it, no matter what competitors do.

Yes. Each marketplace is completely independent. You can run a different strategy, different price limits, and different targets on amazon.com, amazon.de, and amazon.co.jp at the same time.

Fully supported. B2B has its own Buy Box, its own discount rules, and its own pricing. You can set B2B strategies without affecting your regular consumer prices.

None. You connect through Amazon's standard authorization flow, the same one you use for any Seller Central app. No API keys, no developer accounts, no code.

Yes. You can pause repricing per product, per region, or for an entire account and resume at any time with everything intact. Removing the connection is permanent and deletes all listings, price history, and sales data associated with that account.

Start winning the Buy Box today

Connect your Seller Central account, set your strategy, and let repricing run. It takes less than five minutes.

Start for freeNo credit card required. 30-day free trial.