If you sell the same product on multiple channels, you know the pain of keeping prices, costs, and limits consistent. Change the minimum price on your Amazon listing and you have to remember to update Shopify too. Forget one, and you risk selling below cost or missing a repricing opportunity. Sync links solve this by creating a live connection between any two listings.
How sync links work
A sync link connects a source listing to a target listing. When you change a synced field on the source, the same change flows to the target automatically. For example, if you update the cost on your Amazon listing from $8.00 to $9.50, the cost on your linked Shopify listing updates to $9.50 as well. No manual work needed.
Sync links work in one direction only, from source to target. This is intentional: it prevents circular updates where two listings keep overwriting each other. If you need two-way sync, create two separate links going in opposite directions for different fields.
Creating a sync link
Open any listing and go to the Sync tab. Click "Create Sync Link" to start a two-step setup. First, search for the target listing by product title, SKU, or product ID. You can link to listings on any channel, not just the same one. Second, select which fields to sync. You must select at least one field.
What you can sync
Sync links support all the key pricing and cost fields: cost, minimum price, maximum price, MAP price, MSRP, manual price, B2B fixed price, B2B minimum price, B2B maximum price, compare price, and current price. You pick exactly which fields to sync, so you stay in control. For example, you might sync cost and minimum price but not maximum price, if your pricing ceilings differ by channel.
Cross-channel support
Sync links work across all five supported channels: Amazon, Walmart, Shopify, BigCommerce, and eBay. You can link an Amazon listing to a Shopify listing, a Walmart listing to a BigCommerce listing, or any other combination. The Sync tab shows both outbound links (where this listing is the source) and inbound links (where this listing is the target), so you always have a clear picture of what is connected.
Pause, edit, or remove
Every sync link can be paused temporarily if you need to make independent changes without triggering an automatic update. You can also edit which fields are being synced at any time. And if you no longer need a link, deleting it removes the connection entirely without affecting either listing.
Example: multichannel product launch
Say you sell a wireless charger on Amazon, Shopify, and eBay. You create sync links from the Amazon listing (source) to both Shopify and eBay (targets), syncing cost, min price, and max price. When your supplier changes the cost, you update it once on the Amazon listing. Shopify and eBay update instantly. When you adjust your pricing guardrails based on a new promotional strategy, the change propagates everywhere in seconds.