The strategy wizard has been expanded to work across multiple sales channels. Whether you are setting up repricing for Amazon, Walmart, or both, the wizard walks you through the same clear six-step process with channel-specific options where they matter.
How the wizard works
When you create a new strategy, the first step is selecting which channel it applies to. From there, the wizard guides you through six steps: naming your strategy, setting a price floor (the lowest price you are willing to sell at), configuring safety nets, choosing rounding rules, previewing the impact on your listings, and activating the strategy.
Channel-specific pricing targets
Each channel has its own set of pricing targets tailored to how that marketplace works. For Amazon, you can target the Buy Box price, the lowest FBM (Fulfilled by Merchant) offer, or the lowest overall offer. You can also filter which competitors count based on their fulfillment method (FBA vs. FBM). For Walmart, the available targets are Buy Box price and lowest overall offer, with a simplified delta configuration.
Shared steps across channels
The steps that do not depend on the channel work identically regardless of which marketplace you select. Price floor logic, safety net rules (like maximum price drop per cycle), rounding preferences, and the impact preview all behave the same way. This means if you already know how to set up an Amazon strategy, setting up a Walmart strategy feels familiar right away.
Impact preview before activation
Before you activate any strategy, the wizard shows you a preview of how it would affect your listings. You can see which listings would get a price change, how much each price would move, and whether any listings would hit the price floor. This lets you fine-tune your settings before anything goes live.