If you sell on Amazon Business, you know that B2B pricing works differently from regular consumer pricing. Repricing.app now fully supports Amazon Business (B2B) pricing, giving you dedicated controls to manage your business-to-business prices alongside your standard B2C pricing.
Separate B2B price controls
You can now set independent minimum and maximum prices specifically for your B2B offers. This means your business pricing has its own guardrails, separate from your consumer pricing. For example, you might set a tighter margin floor on B2B orders while keeping more aggressive pricing on the consumer side.
Smart pricing logic
When the repricing engine runs, it looks for competitive B2B data from the market. If B2B-specific pricing data is available (like competitor B2B prices or B2B Buy Box data), the engine targets that data to calculate the best business price for your listing.
If no B2B competitive data is available for a particular product, the engine does not just leave your price unchanged. Instead, it falls back intelligently to your B2C target price, so your listings always have a competitive price, even when B2B market data is limited.
Compare price (strikethrough) support
The repricing pipeline now supports compare prices (the strikethrough price that shows customers the "original" price next to your discounted price). For channels that support this feature, the compare price is updated alongside the selling price.
Separate B2B price history
Your pricing activity now clearly distinguishes between Consumer and Business price changes. When you open the Pricing Activity section, you can see exactly which price changes were for B2C and which were for B2B. This makes it easy to track how each pricing stream is performing independently.